The Impact Equation

When you read The Impact Equation, you get the feeling that Chris Brogan and Julien Smith have clobbered together an acronym to fit their narrative for this follow-up book to Trust Agents. The dead giveaway is when the authors advised that you can change your “frame of reference” to derive “new meaning” to what you’re… Read More »

Damn Good Advice (For People with Talent!)

I wish I can call Damn Good Advice a damn good book of advice, but it’s mostly tailor-made for the advertising industry, nicely illustrated with eye-catching and thought-provoking design. The introduction gives a clear indication of what you can expect from this book: In 1951, I was drafted into the army. My first day at… Read More »

Set Phasers To Stun

Neither Trekker nor Trekkie, I can however sum up this book in one word: “Fascinating.” Apart from an episode-by-episode, season-by-season rundown of the series from TOS to TNG, as well as the motion pictures that came in between, Set Phasers To Stun includes interesting fodder on the creative processes behind the production (at times these… Read More »

Hello, My Name Is Awesome

Hindsight is awesome, especially if you can put some clever acronyms around it. Not all the examples highlighted in Hello, My Name Is Awesome: How to Create Brand Names That Stick are convincing. In fact, some are quite opinionated (if not downright self-righteous) and contradictory. The author exclaimed in chapter 2: “There’s a terribly misguided… Read More »

Making Websites Win

The front part of Making Websites Win explains the concept and definition of Conversion Rate Optimization (mostly centered around A/B testing) before it delves into the different tools and techniques that you can use to diagnose and improve your website. Well organised with clear, actionable ideas, the book has an interesting section on good copywriting… Read More »

只有中文才写得出的天才之作

不知道这世界上是否还有第二种语言能像汉语这样,产生出如此极具美感的文字来。当我们不假思索地跟随者众人疯狂地学习英语、韩语、日语…的时候,是否能偶尔停下脚步,回过头来欣赏一下我们自己的文化呢?是否能偶尔静下心来品味一下汉语带给我们的不一样的感动? 原文You say that you love rain, but you open your umbrella when it rains… You say that you love the sun, but you find a shadow spot when the sun shines… You say that you love the wind, But you close your windows when wind blows… This is why I am afraid; You say… Read More »