Changing a light bulb in advertising

By | March 22, 2007

How many copywriters does it take to change a light bulb?
Change? I’m not changing anything.

How many art directors does it take to change a light bulb?
Does it have to be a light bulb?

How many creative directors does it take to change a light bulb?
You sort it out. I’m late for my plane.

How many account directors does it take to change a light bulb?
How many would you like?

How many account managers does it take to change a light-bulb?
I’m right on it. I’ll fax one over straight away.

How many agency managing directors does it take to change a light bulb?
Let’s discuss it over lunch. Next Tuesday OK?

How many agency producers does it take to change a light bulb?
I’ll get an estimate prepared straight away.

How many commercials directors does it take to change a light bulb?
No, no, no, you don’t really want a light bulb. Natural light is best.

How many media directors does it take to change a light bulb?
On a national equivalent basis, you can see that we’ll do more light bulbs for less than the industry average, as long as we change them off-peak.

How many strategic planners does it take to change a light bulb?
First, we really have to understand what motivates the light bulb.

How many agency finance directors does it take to change a light bulb?
Is that before or after rebated commission and service fee?

How many clients does it take to change a light bulb?
What are we paying the agency for? Let them do it.

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