Something’s fishy

By | March 7, 2007

Freelance copywriting job for Sony several years back (2003 to be precise):

Ad in January 22, 2007 issue of FORTUNE magazine:

Coincidence?

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Anonymous
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Anonymous

The ad content is not even close to similar – and anyone can pay Getty to use that image. In fact thats how photographers get paid – by people using their images.

bhattathiri
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Anonymous
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Anonymous

A buddy of mine sent me this. I couldn’t help but laugh. We all want to believe we started something or were the person who at least discovered something that everyone else followed. To think that ANYONE remembered your Sony ad from 2003 where you used a stock image is ridiculous. Coincidence? I think not. That same image appears on a book I saw in Barnes & Noble recently so maybe it is the collective unconscious at work. How about this thought; as stock images go it is a pretty great one. It is safe to say that many more… Read more »

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I think thats the problem with using stock images. If you’re not careful, it’s easy to execute the ad in similar fashion given the context of the image which in this instance was quite unique and easy to remember. Usually I’ll go for something more generic or if I need something truly specific, I’ll get the photographer to do a photoshoot.

Anonymous
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I don’t think there was a suggestion of impropriety (the link to this post and the implied wrongdoing was not the fault of the author). The curious thing here is why didn’t the company do its due diligence before it uses an easily recognizable stock image in a reputable magazine. Won’t it worry about another company having used the same image? For print ads, it’s always better not to use stock image because once it’s in circulation, you’ll never know the chances of it meeting its double. Unlike banner ads and other electronic media, you’ll have limited leeway to rectify… Read more »