The downside was not immediately apparent.
It went underwater rapidly despite assurances it was unsinkable.
Only a few wealthy people got out in time.
The structure appeared iron-clad.
Nobody really understood the risk.
The disaster happened overnight London time.
Nobody spent any time monitoring the risk.
People spent a lot trying to lift it out of the water.
People who actually made money were not in the original deal.
Despite the disaster, people still went on other ships.
You jump, I also jump
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