Face it, social networking is a silly idea. The countless social networking sites may be fun and novel at first, but once you’ve established contact with your long-lost “friend” (loosely defined here to include everyone that you’ve come across, no matter how brief the encounter), you’ll get bored quickly with these online procrastination services.
That’s the problem. In the pre-social networking days, a friend was someone you knew intimately. When these services came about, a friend became anybody who can click a button.
But the latest figures from comScore, an Internet marketing research company, say it all. Users are wasting less time (a popular opiate that hardly inspires loyalty) on Facebook, MySpace and Bebo. Well, maybe people have woken up to the sad truth that they can talk to their co-workers and make friends. And it may be easier that way.