Category Archives: Book Reviews

Set Phasers To Stun

Neither Trekker nor Trekkie, I can however sum up this book in one word: “Fascinating.” Apart from an episode-by-episode, season-by-season rundown of the series from TOS to TNG, as well as the motion pictures that came in between, Set Phasers To Stun includes interesting fodder on the creative processes behind the production (at times these… Read More »

Hello, My Name Is Awesome

Hindsight is awesome, especially if you can put some clever acronyms around it. Not all the examples highlighted in Hello, My Name Is Awesome: How to Create Brand Names That Stick are convincing. In fact, some are quite opinionated (if not downright self-righteous) and contradictory. The author exclaimed in chapter 2: “There’s a terribly misguided… Read More »

Making Websites Win

The front part of Making Websites Win explains the concept and definition of Conversion Rate Optimization (mostly centered around A/B testing) before it delves into the different tools and techniques that you can use to diagnose and improve your website. Well organised with clear, actionable ideas, the book has an interesting section on good copywriting… Read More »

The Lazy Intellectual

The Lazy Intellectual reminds me of the Bluffer’s Guides series which focuses on individual subject matter, but with a humorous twist. For this book, the attempt to cover so many subject matters resulted in scratching the surface of more than a few. Some parts are repetitive because the subject matters are related, just like the… Read More »

Feel The Fear And Do It Anyway

There’s so much “fake it till you make it” vibe in this book that the cup truly runneth over. And chapter 11 took it to a new level of BS with what the author called Higher Self, which “is capable of a high degree of sensitivity and attunement to a harmonious flow within the universe.”… Read More »

Choose Yourself

This “book” started off very promising until you realised that it’s essentially a collection of blog posts rewritten and repackaged to fit a new medium. Which is a shame because there are a few nuggets of gems lost in the meandering fluff. The author used a gimmicky promotional tactic that promises to give your money… Read More »

Star Trek: New Earth – Rough Trails

I don’t normally read a series out of cycle, but my daughter picked up this book for me from the library, not knowing that it’s book 3 of 6. Not wanting to waste her good intention, I decided to read it nonetheless. However, it was an unfortunate coincidence that when I started reading this book,… Read More »

Cold Equations: The Persistence of Memory

This book could have been titled “The Adventures of Noonien Soong”. For the greater part of his adventure, Noonien was on the run from Federation space. That’s because he doesn’t seem to have a favourable opinion of Starfleet: “I’m not saying Starfleet doesn’t serve a purpose or do its share of good in the galaxy,… Read More »