Digital Minimalism

This book would have difficulty gaining traction during the halcyon days of social media. As it is, the tide seemed to have turned these days, with many people “threatening” to delete their Facebook profile. According to Cal Newport, a digital minimalist is someone who “can have fun with friends and family without the obsessive urge… Read More »

The Impact Equation

When you read The Impact Equation, you get the feeling that Chris Brogan and Julien Smith have clobbered together an acronym to fit their narrative for this follow-up book to Trust Agents. The dead giveaway is when the authors advised that you can change your “frame of reference” to derive “new meaning” to what you’re… Read More »

Damn Good Advice (For People with Talent!)

I wish I can call Damn Good Advice a damn good book of advice, but it’s mostly tailor-made for the advertising industry, nicely illustrated with eye-catching and thought-provoking design. The introduction gives a clear indication of what you can expect from this book: In 1951, I was drafted into the army. My first day at… Read More »

Set Phasers To Stun

Neither Trekker nor Trekkie, I can however sum up this book in one word: “Fascinating.” Apart from an episode-by-episode, season-by-season rundown of the series from TOS to TNG, as well as the motion pictures that came in between, Set Phasers To Stun includes interesting fodder on the creative processes behind the production (at times these… Read More »

Hello, My Name Is Awesome

Hindsight is awesome, especially if you can put some clever acronyms around it. Not all the examples highlighted in Hello, My Name Is Awesome: How to Create Brand Names That Stick are convincing. In fact, some are quite opinionated (if not downright self-righteous) and contradictory. The author exclaimed in chapter 2: “There’s a terribly misguided… Read More »

Making Websites Win

The front part of Making Websites Win explains the concept and definition of Conversion Rate Optimization (mostly centered around A/B testing) before it delves into the different tools and techniques that you can use to diagnose and improve your website. Well organised with clear, actionable ideas, the book has an interesting section on good copywriting… Read More »