Can you handle the truth?

By | August 10, 2009

Do you have what it takes to be a tobacco executive? Check out the 7-section Flash video on thetruth.com to find out. Or play games such as “Urea Collector”, “Tough Love” and “Addictor Click”.

The site uses a bunch of interesting content to combat the slick advertising employed by Big Tobacco and show how cigarette manufacturers have repeatedly deceived the public about the health implications of smoking.

It’s no wonder the cigarette industry is the only industry that sees a payoff when its product kills its customers, and thinks it’s a good thing. That’s one hell of a customer retention strategy.

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