This book is preachy and repetitive, so much so that you will feel like you’re reading the same chapter over and over.
The more I read books of this nature, the more convinced I am that acclaimed authors such as Seth Godin, Hugh MacLeod, et al., operate within the realm of a links-exchange orgy – I mention you in my book, and you mention me in yours. Eventually they become enclosed in an echo chamber and their reputation precedes themselves.
Take for example a glaring contradiction on the piece about Seth Godin. The author states that one of the reasons that Seth has intentionally chosen not to have comments on his blog is because “hearing negative feedback from anonymous people who I have no connection with will cause me to do nothing but hide.”
Yet, in the conclusion of the piece, Seth defines unmistakable this way: “The path to become unmistakable is the willingness to be wrong, to be criticized, and most of all to matter.”